Tag Archives: retail

Omnivore Books on Food: Just Devour It!

28 Jun

I have now lived in San Francisco for a little over a week. I have been on two dates, tried countless new restaurants, and I have already fallen in love. This isn’t a crush this is a full blown love affair. It all began a few days ago when I was driving to meet someone. Side Note: I am trying so hard to lose my LA car tendencies but it is so hard. I just heard the fact the other day that any place in the city is within two blocks of some kind of public transportation, so my driving is unnecessary and has proved to be dangerous. When you are as big of an eater and shopper as I am and in a new city, every drive is a prowling. I turn my head to one side and then to the other and I forget to look at the road. There is a Thai restaurant to my left and a wine bar to my right. I need to remember these names and yelp them later, they are in my hood and that means they are now mine. On this particular day, I drove past a bookstore that looked adorable. While I was being honked at to do my main job of driving, I registered the words “Books on Food.” I imagined the best. I just discovered an entire bookstore based on food writing, cookbooks, and everything else a gourmand would need. I didn’t know a place like this existed and I was pissed that I didn’t think of this sooner. I had places to go but I made a note to thoroughly investigate later. I kept remembering the time when I was in Europe and I tried Magners (Bulmers in Ireland) for the first time. I was in heaven. That drink was something I never could have imagined and yet it combined all of my favorite things. There was a fruit component, there was alcohol, it was nice and vinegary, and I was able to drink it fast unlike beer. It was a drink that was tailor made for me and something that was impossible to find in any LA bar. However, blocks from my house, at the Valley Tavern in Noe Valley along with bars all over San Francisco it is on draft. I thought that was my favorite thing in Noe Valley and then a better suitor  and  combination came along.

After a night at Bourbon & Branch I had my first San Francisco sleepover. Unfortunately, it was not with a man but perhaps even better it was with my best friend d’Auria. After a night of strong cocktail drinking, I was thrilled that I was waking up next to her. We grabbed bagels (that were boiled and not baked) at Holey Bagel and then as I was going to drive her home without the awkward morning-after-nonsense I asked if I could take her somewhere that looked amazing but I wasn’t sure. She was her normal agreeable self and I drove by memory to the site of my near collision. Ceasar Chavez and Church and there I found Omnivore Books on Food. I was relieved. I wasn’t making it up. It really did exist. I still didn’t know what to expect as I only had a relationship with the sign. As we got to the door we first saw the sign with Oscar the Oyster. d’Auria is big on design and aesthetics and is currently helping me redecorate my life: from my new apartment to my new websites. I knew instantly that if she had all the time and money in the world she would make a bookstore that looks exactly like this.

We were two girls in our version of a candy shop. Bourdain was in front of us and Ruth Reichl to the left of us. There were farm fresh eggs at the counter and a converted meat locker. This old restaurant space seemed like a shrine to all that encompasses food. The woman at the counter was my favorite kind of store owner, she is in her element and she loves what she does. She wasn’t pushy at all and I could see her smile when I talked trash on chefs and food writers. Perhaps I felt too at home here, but this is now my neighborhood and this store held everything that I value: food and words. I asked d’Auria if she could make Indian food because she is a woman that is a Jill of All Trades and she said that she wants to but would rather learn from an expert. Later when we talked to the owner she said, “I heard you mention Indian food and we have one book that is fantastic because it is all built off 5 spices and the author walks you through it.” She knew the whole backstory and I was so captivated by the store she told, I bought the book. I told d’Auria that we would be working through it as soon as my kitchen is unpacked and d’Auria helps build me  a cabinet for my appliances and cookbooks in my kitchen. She easily agreed and we spent the whole car ride marking recipe pages. I will let you all know how the Indian cooking goes.

So that is it, this is my love story. I love Omnivore and can’t wait to devour more of it. Like any good love affair, I am getting so excited about being able to introduce this place to my family and friends. The owner gave me great restaurant and book recommendations but, perhaps more importantly, she also gave me a place that I naively feel was made for me. I know this sounds corny (I can even make that punny) but this little place showed me that Noe Valley is my neighborhood and home. Finding this gem was more significant and grounding then my new mailing addresss and apartment keys. Anyway, I will gladly take you here at any point and don’t forget to check out their awesome events. I am most excited about Frank Bruni on July 25th. In it’s perfect omnivorous fashion you can find new, vintage, and signed books throughout the store.

3885A Ceasar Chavez St
San Francisco, CA 94131
Neighborhood: Noe Valley

(415) 282-4712

www.omnivorebooks.com

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